Gleam: AI-Powered Video Production
The production of Gleam video perfectly illustrates AI’s role in modern storytelling. In this project, I used AI to handle every stage of video ad production for Gleam, a skincare brand for Gen Z. AI was involved in developing the brand identity, strategy, and product concept, as well as generating the script, designing visuals, and producing the voiceover. The final result is a dynamic video that shows how AI can boost creativity and efficiency.
I’m really impressed by how easy it is to visualize chemical or active ingredients with AI. What once required complex 3D production is now much simpler.
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